"I cried in the concealer aisle at Ulta at 61. Then the Korean woman next to me reached into her bag."

It would be, if it promised to change your skin. It doesn't. It doesn't heal anything, it isn't permanent, and it washes off at night. It holds the skin under your eyes flat for the day, for up to sixteen hours. That's all it does. It's a smaller promise than any eye cream makes, and it's why you can see it work in ninety seconds.

It's made of millions of micro-tightening minerals. As it dries, they connect into a sort of second skin that contracts and pulls the puffiness flat. They're skin-adapting too, so they turn into a sheer tint that neutralizes the darkness. Two birds, one stone.

Heavy eyebags are what it's made for. The easiest way to find out is the one-eye test. Put it under one eye only, wait ninety seconds and look in the mirror. You'll see both sides next to each other. If it doesn't do enough on your eyes, the 30-day money-back guarantee covers you.

Because everything else was doing a different job. Eye creams add moisture and ask you to wait for months. Concealer is just color, and it cakes into the lines by lunchtime. Most other tighteners are basically a glue. They dry stiff, then crack, flake and leave a white cast, because they don't have micro-tightening minerals in them. This pulls the skin flat, and you see it in ninety seconds. So you'll know on the first morning.

Because you won't find it next to the concealers. An eye tightener isn't makeup and it isn't an eye cream. Makeup changes the color. Eye cream adds moisture. A tightener changes the shape: it pulls the skin flat while you wear it. It's sold online, so most women hear about it from someone else, the way Donna heard about it from a stranger in a store aisle.

No. It goes on white, then turns into a sheer tint that matches your own skin tone. Once it has set, there's no shine, no white cast and no line where it stops. People don't see a product. They just see you looking like yourself again.

No. It sets into a thin, flexible film that moves with your face, so it doesn't crack. It doesn't collect in the creases the way concealer does by the afternoon. Nothing flakes off and nothing goes powdery.

One tube is a month of mornings, so it works out at about a dollar a day. Donna had spent around a thousand dollars on creams and concealers that didn't work. With this, you'll know in ninety seconds whether it works on you. If it doesn't, the 30-day money-back guarantee gets you your money back.

Yes. It's made for all skin types, including thin, dry and sensitive under-eye skin. No needles and nothing injected. If you have very sensitive skin or known allergies, try a small amount on the inside of your arm first.

No. Nothing goes into your skin and nothing stays there. It sits on the surface while you wear it, and warm water takes it off at night. Your skin is back to normal the next morning.

No needle, no burning. You'll feel a gentle pull as it dries. That's the minerals tightening, and it's how you know it's working.

That's a fair question. You order on studiodermal.com, Studio Dermal's own store, through a secure checkout. Every order has the 30-day money-back guarantee. If you don't see it on your own face, send it back and get your money back.

No. You pay once for one tube. Nothing renews and nothing gets charged later. If you want another tube, you order it yourself.

Yes. The sheer tint evens out the darkness at the same time as the minerals pull the puffiness flat. The eyebags and the darkness go together.

Yes. Let it dry first. Once the area is pulled flat, there's nothing for concealer to sink into, so it sits smooth all day.

In about ninety seconds, the first time you use it. It goes on white, turns beige, then goes invisible, and you'll feel a gentle pull as it tightens. There's nothing to build up and no waiting.

After washing your face, dab a dot about the size of a grain of rice under each eye with your ring finger. Smooth it out gently and let it set for about ninety seconds. Then put your makeup on, if you wear it.

About a month of daily use. Each morning's application holds for up to sixteen hours.