Women asked me all the time. Friends. Brides. Mothers of brides. “What should I buy for my eye bags?”
And I hated giving them the honest answer, the real fix wasn't available for the general public to buy.
Everything that they could buy, just simply didn't work.
Eye creams? £20 jars. £150 jars. They’re all moisturisers. Lovely for dry skin. But an eye bag isn’t dryness — and you can’t moisturise one away.
Retinoids? Months of burning and peeling. Far too harsh for the sensitive, mature skin under the eye. And at the end of it, the bag is still there.
Concealer? Covering is my trade. So hear this from a professional: you cannot cover an eye bag. An eye bag is a shape, not a colour. Concealer changes the colour. The shape stays. By lunchtime it’s creased into the lines and made everything look worse.
And the worst thing? The beauty industry knows all of this.
Creams that don't touch the bag, retinoids that burn and change nothing. Concealer that can't hide it.
It's generated billions of dollars for the beauty industry.
Because every product that doesn't work just sends you looking for another one. And another.
The second you find something that actually works, they stop making money.
That's why the real fix was never put on a shelf. It's exactly the way they wanted it.